Gaining your authority as an internet marketer is very important to building a list that you can continuously email, build a relationship, and offer promotions. It also helps branding in the marketplace.The Key is to generate traffic. There are only two ways for which you can classify traffic, the paid ad and the free traffic sources.
As far as I know, it is very helpful to build traffic from both kinds of sources, but which of them do you pay attention to when just starting out? In this blog article I’ll tell you the pros and cons of each kind of sources and some proper ways to begin in the right way so you don’t waste your time, money, and effort in things that don’t make you productive at all, as well as the activities you can focus on to definitely help you build your list like 1 2 3…every day.
Traffic simply means visitors to your site. When visitors match the offer you are looking for, there is a big possibility they will become a lead, and when they become a lead, there journey to being customers will begin. Traffic and lead generation is the lifeblood of every business. When you sell something, you want eyeballs from interested people. That’s why it is very important to master the art of traffic and lead generation.
Where do you get free traffic? Let us say you have a start-up restaurant, you want people to go to your place and order your best dish and specialty. You want people to open the door and make them feel at home and feel the vibe of your restaurant space, be comfortable inside while observing your newly opened business, and of course you want them to order what they want and try your menu. How do you make that happen? First, you want to look for an area or place easily accessible to the public, a place where people come naturally to eat and have fun. Look for a place where people go, a mall or a park and entertainment places. For example, downtown Los Angeles is a place where people hang out and have fun, in it is Disneyland, visited by hundreds and thousands of people, don’t you think if you put a restaurant near Disneyland, people will naturally come in, order something to eat and go back to your place every once in a while? Definitely, that is a perfect concept of a FREE traffic.
In an online business, where do you find your Disneyland? You find your traffic to websites where people check every day… the social networks. People will naturally login their to Facebook, Twitter, Google+ and email once a day at least. Find yourself a spot there, create a fan page for Facebook and start finding people like you, and do what they do. Liking and simply commenting can build your traffic on Facebook, Likers will definitely go to your pages, same for followers on twitter, tweet every once in a while. But here’s the catch, social media was naturally created for socializing, and that will be your means to position yourself as a field expert on your niche. You need to give them valuable information that creates curiosity to them and make them like your page for more information, until finally opting in to your list. That’s how you do it. Also, you may like pages similar to what you are interested in, comment on their posts and activities and soon people will start to be curious with who you are, never attempt to sell something on their page, it may irritate them, but you can promote your squeeze page to them, so they can subscribe to your list. Your goal is to always capture their email address not to sell, an autoresponder will always do the sales for you, remember that. Social media is your virtual downtowns, a worldwide downtown. Imagine that, people from all over the world can be on your list. Time and consistency can build you traffic within the next months and years if you continue to be active on social networks. Okay, moving on, I think I handed you enough relevant traffic sources that you can start with. Let’s get to paid traffic below.
The Paid Ads
I’ll tackle two ways to use paid advertisements. The PPC(pay-per-click) and the direct response advertisements. These are two of the best ways to generate traffic to your site. When we talk about paid advertisements, we are paying to generate traffic to the site, either raw traffic, that consists of buyers and non-buyers (people who search the net simply to get an information for the things they are looking for, still undecided), or a targeted market, ready to take out their cards and buy a merchandise online.
Pay-per-click ads are offered by the largest search engines in the web, as we all know they have sponsored listings on top of the organic pages that they display every time you search for keywords. These sites are paying for responses that they get from the SERP (search engine results page), the common thing that they pay for is clicks. Even if the visitor do not buy something from their site as long as google directed them to the advertised page, they will pay google for an advertising cost. Yahoo and Bing also offers paid advertisements on their pages, in fact some internet marketers prefer to use Bing or yahoo to place their ads on, because simply there is too much competition on google nowadays. Every site being built every minute from now wants to impress google by default. So, a quick tip, although I do not have enough experience in pay-per-click advertisements, I would best recommend you to start with Bing or yahoo, they also share a fraction of traffic from the web. How about direct response advertisements?
Direct response advertisements are popular way to drive targeted traffic to your site, you simply look for an agency or a person who has a list of buyers, and pay a cost for him to advertise your offer to his list. High percentage of the list are buyers in their own way. For a fact, they would not be on the company’s list if they did not buy anything from them. It also depends on your niche, you must find a list related to your niche. The history of direct response advertisements traces its roots from offline advertising in the past. Magazines for a certain niche in the past uses coupons and page templates on one of their pages and you just need to fill out the form and send it back to them to get their freebies or promotions in the next issues. Now they build their lists that way, of course, when they have a new promotion coming in, they will just send mails to the customers mailbox, the next thing they’ll know, promotion was successful, customers bought the item in promotion. How did other companies pay for advertisements? Let us say the magazine is all about beauty products with a large list of subscribers they are mailing issues every month, here is a beauty company who wants to pay for a targeted traffic, what they will do is advertise on the monthly newsletters of the magazine, the company will be advertised on the space provided for them, and voila! They got sales pouring in a couple of days after the newsletter was sent to the respective receivers.
How did internet marketing adopted this strategy? When internet marketing started, companies already knew that a viable way to build a list is to send offer promotions over and over in the future. So other small startups discovered that they can also pay companies in the internet to place their product on the large advertising companies list and drive targeted traffic. Yes, it may seem they are sharing their traffic with other. Will it decrease the sales of the other company? Definitely not, they should have a different products, and most of the time they can even create a joint venture promotions for their products and increase sales percentage by almost 100% or greater. So where do you find a list of targeted traffic for your niche? I can show you one, try to visit safeswaps.com, Udimi.com, or search google for ezine directories. People engage in a certain niche that visit those sites either has a list and they might be willing to send promotions to their list. You just need your squeeze or landing page for them to sign up, offer them valuable information about your products, of course, build a relationship, and eventually offer a promotion in between.
So there you go, I believe I have covered everything you need to know about traffic generation. Bear in mind that these traffic techniques are proven to work since internet marketing begun. They were used and adopted from the offline world when the internet didn’t exist yet. And they are working as long as you just follow the steps.
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