10 Best Email Marketing Practices For 2020 And Beyond

In this post, I will give you the best practices in email marketing that home based business owners and affiliate marketers use to succeed and banked profits from email marketing, (a.k.a. Email Inboxing Machine).

Email marketing, we all want to get a  shot at it. As it is one of the best way to generate revenue and improve an online business. In this post we will be talking everything about email marketing, this would be a little bit long, so bear with me, but trust me, you want to know this tricks and practices to improve the way you treat email marketing. So, let me start…

assorted color painting
Photo by Hal Gatewood of Unsplash

Our goal as an email marketer is to establish trust with our subscribers, through interactive exchange of values, in return, the goal is to get them committed to you. It’s not just sending an email for the sake of them reading whatever you wrote there, storytelling to them about your day, and expect your audience to talk to you. So, would you a novel like email be appropriate? How about this line, “Hi, how are you doing, do you have a dog? Kinda spammy, I think, huh! While its kinda made in a friendly voice, it probably might not get enough attention based on your audience.

It must be something related to what they originally opted for, so it is very important that you choose a niche that you know of, something you can really talk about and is passionate sharing it with others, that way it will be easier to engage your subscribers.

So, again, without further words…

  1. Give them your best content, ever!

Many people will tell you upfront that, to make a living through the internet, you have to sell, face to face, yeah right! Well, not for me, as a matter of fact, I don’t sell to my subscribers, I give them my best content FREE, Why? It is the greatest way to build a relationship with your customer’s list. Instead of creating an Ebook to sell, give it away, let them read and understand your message. Readily provide answer to all their questions. That way, you are both in a win-win match, your subscribers gets to pick your brain, you get to share what you know, in return they stay with you to learn some more.

2. Email consistently.

Sending them email on a consistent basis is practicing them to open your emails and read what you have to say. Your readers should be able to get used to you. It’s a good way to establish their HABIT, it will improve your open rate. In return, they receive high quality contents on a consistent basis. I mean, if you can do it everyday, there is nothing wrong with it, they need to see your name in their inbox everyday, as subtle branding It’s not gonna hurt you anyway, just spare a little more time creating quality content.

3. Be you!

Share yourself, it’s what everybody wants, you want your audience to follow you? Talk about you. Don’t be afraid to share your failures and successes, they will learn from it. They’ll even appreciate you for that. show them that every struggle pays off, of course they would be wanting to know how you made it. Connect, and get their emotions stimulated, share your values, they will emulate you and pattern your habits soon. You’re letting them into your weak and strong points for them to reimagine it, that you were once like them, you are slowly walking with them in their path to success.

Photo by Austin Distel of Unsplash

4. Connect that bond

You want to build that relationship, you don’t want to piss off you readers just because you want that affiliate link clicked. The very moment they signed up, it’s because of the value you offered in exchange with their email address. They didn’t opt in to buy directly, it is because of the best content, ever! Okay, the key here is, sending them a variety of email consistently like what I mentioned above, varying types of emails can very well establish rapport and trust daily. Show them you have more than the affiliate link you really want to include on your emails. Affiliate links, are one kind of your email, promotions, it should just take 30% of your whole email types. You might want to send 3 different types of emails.

                        Content emails– short, concise emails. How to’s, advise and useful information. Readable or they can watch it thru video links.

                        Relationship emails- your rants, your opportunity to share your social media accounts, connect to them thru your social presence, send them some motivation on a weekend. Ask them to hang out with you on G+, like you on Facebook, or follow on Twitter .

                        Promo emails- this email contains links to your recommended products, affiliate links in short.  Helpful complimentary product that you believe will greatly help their struggles.

Do you want to skip the process of building your online home based business from scratch? Get our Free Done-for-you money making system here!

                        Always remember, your credibility relies on whatever you send to your subscribers, you have to think that the email you are sending is of great value to your list.

            Here is a sample ideal email sequence, that I also use:

                        Email 1- Welcome link, link to your thank you page (typ), contains the download link for your gift

                        Email 2- reminder for their download link, in case they missed their gift, as for me, I offer a free course, this will be my second course delivery

                        Email 3-  Relationship, getting them to know you better, introducing your social pages, delivering extra bonuses perhaps

                        Email 4- First promotion, affiliate or your own product instead. With a little bit of content.

                        Email 5- Goes back to a content (suppporting your product or affiliate offer) maybe a link to youtube video.

                        Email 6- Relationship ( maybe a survey form), asking them questions to help interact with them.

                        Email 7- 2nd promo ( maybe linked to the answers they provided for your survey)

and it goes on…see this sequence is built to automate the way you interact with your list. In a way, that when they finished the sequence they are already packed with value from what you offer, it’s a win-win platform for you and your list.

            5.Do not send promo everyday.

                        In my inbox, I see two kinds of marketers, a hard-core seller and a value oriented affiliate. I receive promotions everyday from this hardcore sellers, every single day. It’s not that bad though, what I’m telling you is, you don’t want to look like a badass guru just wanting to extract cash from your list every time you send those emails, you need to position yourself as consultant. Do not send it that way, I really don’t know if it hurts their list, the way they do it, but they trained their audience that way. I just don’t like it, although I don’t want to unsubscribe from their list, because they create good copies of emails that catches my attention, I try to emulate the way they do their copy. However, some of them I ignore on other days, because again, I know its jut pure promotions, peek at my trash folder:

            6. Subject line is 70% of your email

 Your subject line will determine your open rate. Most of the subscribers, open their emails because of catchy headline. So, in short, split test your subject line. Remember, an effective subject line triggers their emotion, it creates curiosity, excitement, even disgust (although that is a negative feeling) but still it made them open their email. Try to be more personal with your list, if you get that habit, personal subject lines will appeal more to them than just plain information that creates random emotion when they see your email. You might want to send same messages with different subjects for testing, do it, you’ll see some magical data in action.

            7. Trigger words a.ka. SPAM words

                        Be careful with spam words, email providers and ISP’s work hand in hand to prevent spam from entering to billions of inbox everyday, that is the reason why you have the junk or spam folder. These spam words are set by their system to filter email which qualifies to be a spam email. Easy, isn’t it? Yes, and by all means, do not try to syndicate or fool the system by misspelling the words or using it with symbols, all the more they will trigger it as a nonsense email which will hurt your deliverability. Sample words:

                                    make money online – oh no, this is set to be high risk phrase, be careful in using this phrase

                                    income- just like the first one.

                                    FREE- this is common, you don’t want to overuse this word in the body of your email, this word is very helpful in your squeeze page, however try to minimize this in your email content.

                        There are literally a lot of them, depending on your niche, so try experimenting with those words, other marketers has a wide list of those words (see trainings from great gurus, they have different lists of these words)

black laptop screen
Photo by Webaroo of Unsplash

8. HTML vs. Fancy Newsletters

                                    Okay, if you are a big corporation that values branding you might want to send your emails in fancy newsletters that contains those decorations. However, try to think this way, do you notice that those emails are ending up in promotions tab for gmail subscribers. Just a little bit more they will end up in spam folders? Why? because they trigger filters that tags them as promotions from big companies. On the other side, html and plain text messages dressed like a plain email may end up in your inbox with proper formats, they say it is more of a natural style of writing email, so it ends up like a friendly email to ISP’s and email platforms. I was unaware of this best practice until I enrolled in a course for email marketing, this guru does it so well that he can dissect an entire email to end up in your primary folder, by testing and tweaking it.

            9. The “From” name.

                        This is self-explanatory, the from name should be legitimate and personal, this is to brand yourself, this helps your list get used to your name appearing in their inbox consistently. Unless you represent a large corporation, you don’t want to name it like Internet Marketing Ltd. on your from name, guess what? It again triggers the filters, make it personal. Use your name, or anything you want them to call you and brand yourself, but not too formal. This also helps them whitelisting your email in their inboxes, manually adding your name from their address book. And lastly, avoid using free email addresses, like princety@gmail.com, it’s not healthy at all, it affects your deliverability, I strongly suggest you use yourname@yourdomain.com, it looks good and professional or support@yourdomain.com might be better.

            10. Sign up with a reputable autoresponder.

Most of them (gurus) says, autoresponders are the same, they are just equally created, they just vary on features and pricing, or whatever you can do with them. I say, just choose what fits your niche. Not all them are created to suite your business, some autoresponders are not a good fit with some niches, they just don’t want to deliver your message. While, user friendliness also affects the way you do email marketing, for a newbie, you might want to find, a simple wysiwyg type of autoresponder. Lastly, the reason they are not equal is, their reputation, these autoresponders are also being rated by filters, by the kind of users they have, if more and more spammers are using these types, as beginner email marketer, it may not affect you, but as your list grows you may be reviewed from time to time, it will definitely hurt your list.

There you go, those are best practices for your email marketing (a.k.a Email Inboxing Machine) business. This is very helpful for affiliate, online home based business owners, and internet marketers alike. So, if you think this article is of great value please share and practice it, might improve the way you do your business.

Do you want to skip the process of building your online home based business from scratch? Get our Free Done-for-you money making system here!